Beautiful by Drew Barrymore names Earthbound exclusive licensing agency
Earthbound, a leading product design, licensing, and brand growth company, has been chosen as the exclusive licensing agency for Beautiful™ by Drew Barrymore at Walmart.
Esteemed actress and founder of Barrymore Brands, Drew Barrymore, and Made by Gather founder and CEO, Shae Hong, co-founded Beautiful in 2021. Their vision was to create a collection that inspires people to make more beautiful moments in the kitchen – together.
Filling a void in kitchenware space
Beautiful fills a void in kitchenware space by offering high performance appliances with an elevated design. The aptly named line has gone viral for its soft yet unexpected color palette and sleek, modern silhouettes. From coffee machines and toasters to frying pans and cutlery, Barrymore's mission was to offer an assortment of everyday essentials that people would feel proud to leave out on their countertops.
This past spring, Barrymore and Hong developed Beautiful's first furniture line at Walmart. The stunning assortment features everything from elevated wooden tables to cozy accent chairs – all at an affordable price point, including the boucle Drew Chair which sold out in 72 hours.
Earthbound will partner with Beautiful
Earthbound will partner with Beautiful to grow its existing business and expand the brand's offering. By leveraging Earthbound's expertise in managing some of the most well-known brands at mass retail, Beautiful will find new and exciting ways to enter consumers' homes.