BIBS Denmark enters into partnership with Boots

BIBS Denmark is expanding and has entered into a new partnership with the retailer Boots. This collaboration is an important step in providing parents with access to BIBS Denmark's products. 

Growth strategy

BIBS continues to focus on sustainability and innovation. The brand's signature soothers, which have been popular worldwide for decades, are available together with a selected online range of bottles and accessories, combining functionality with design. 

The launch at Boots is part of BIBS' wider growth strategy and strengthens the brand's position as a leading baby brand in the UK and beyond.

Source: https://www.preschoolnews.net/bibs-denmark-expands-uk-presence-with-boots-partnership/