Toy market news

Bidding wars break out in sizzling market for Amazon brands

Sixty ‘aggregators’ have poured in $6 billion since April 2020

Investors on the hunt for promising brands sold on Inc. are sparking bidding wars as competition intensifies to find the next hit product.

The frenzy’s focus: the bevy of small businesses that have sprung up in recent years to sell their wares on Amazon’s vast marketplace. They’re being snapped up by Wall Street-backed startups known as aggregators, which are betting that their teams of e-commerce veterans can transform products into global brands.