Toy market news

Bidding wars break out in sizzling market for Amazon brands

Sixty ‘aggregators’ have poured in $6 billion since April 2020

Investors on the hunt for promising brands sold on Amazon.com Inc. are sparking bidding wars as competition intensifies to find the next hit product.

The frenzy’s focus: the bevy of small businesses that have sprung up in recent years to sell their wares on Amazon’s vast marketplace. They’re being snapped up by Wall Street-backed startups known as aggregators, which are betting that their teams of e-commerce veterans can transform products into global brands.

bloomberg.com