Bioworld acquires Character World Brands

Bioworld Merchandising Inc. announced the acquisition of Character World Brands, Europe’s leading licensed home textile company. This partnership enhances the growth trajectory for both companies.

Leveraging global presence

Leveraging Bioworld’s global presence, unparalleled industry expertise, and robust infrastructure, the alliance is poised to generate exceptional value for consumers, brands, and retail partners. This acquisition unlocks new distribution channels, expands licensing opportunities, and strengthens the product portfolio.

Expansion across all retail channels

The collaboration will catalyze brand and category expansion across all retail channels, capitalizing on Character World Brands’ established market presence and track record of success. With this strategic union, the two companies are positioned to push the boundaries of the licensing industry in the US, UK, and Europe.

Bioworld is actively exploring additional strategic acquisitions, investments, and partnerships to further strengthen its growth platform and continue its trajectory of market expansion and innovation. More will be announced in due course.

Source: www.businesswire.com