Toy market news

BLE 2022 hailed a huge success with new attendance records set

Brand Licensing Europe 2022, which took place at ExCel London from 20th to 22nd September, attracted 230 exhibitors, including more than 30 first time exhibitors, and exhibitor and visitor numbers were also back to 80% of pre-Covid levels.

This year, day three of BLE 2022 was dedicated to sustainability, diversity and purpose to showcase the diverse voices and talent across the industry and to drive positive change within brand licensing.

This year, the quality of visitors and conversations was stronger, with more decision-makers and people with an in-depth understanding of the industry attending (41% compared to 35% in 2019), while 4,575 meetings were booked through the online platform, a 46% rise compared to 2019. European visitor numbers (as a percentage of total attendance) were on par with pre-Covid levels in 2019.

Retail visitor numbers (as a percentage of total attendance) rose by 4% compared with pre-Covid levels in 2019, which meant that exhibitors were able to spend more time with more – and better quality – potential partners.

Retailers included Aldi, Tesco, Sainsbury’s, Carrefour, Lidl, Morrisons, Asda, El Cortes Ingles, The Entertainer, Primark, Marks and Spencer, Pull & Bear, Stradivarius, H&M, Celio, Habitat, Matalan, Waitrose, ASOS, HMV, Wayfair, Harrods, Amazon, River Island, New Look, Bershka, Sainsburys, Ocado Retail, John Lewis, Moonpig, Don’t Call Me Jennyfer and Liberty