Toy market news

Bluey enjoys successful launch in Italy

Maurizio Distefano Licensing, agent for Bluey since September 2021, has welcomed the series’ recent excellent ratings in Italy

The loveable Australian dog has gained many Italian fans since her first appearance on Rai Yoyo, the public broadcast service’s preschool channel, in December 2021, and the show has established itself as number 1 among kids’ channels according to the latest (30 January 2022) Auditel ratings for reach – with more than 19,000 watching hours in just one week.

Bluey is also expanding its global presence with an Italian language channel (joining existing French, Spanish, Danish and English channels who share more than 1.2 million subscribers).

Bluey follows the adventures of Bluey, a six-year-old Blue Heeler dog, defined by her inexhaustible vitality, imagination and constant curiosity about the world, all of which are the driving force behind each episode.

licensing.biz