Toy market news

Boat Rocker announces key hires within its NYC and London offices

Boat Rocker has announced the appointments of EJ Minor as Brand Director for the Americas and Emmanuelle Cadet as Licensing Director for the UK, Australia and EMEA for its Brand Management & Content Marketing division.

Minor will be taking the lead for franchise management, brand marketing and retail marketing for the Americas, while Cadet will lead the licensing sales strategy across the key markets of the UK, Australia and EMEA, where there is significant growth ahead. This includes the hit animated preschool series Dino Ranch, which is already seeing widespread global expansion just a year on from launch. Dino Ranch toys launched in the US and Australia late last year with a planned roll-out across the UK & Europe this summer, and Cadet will be working on securing additional partners across all key categories for franchise growth in 2023.

EJ Minor joins Boat Rocker from Wildbrain, where he was responsible for the relaunch of the Strawberry Shortcake franchise, including the all-new YouTube series, Roblox game and CP partnerships including toys from Moose. He also led the push for Teletubbies with all-new music videos and a partnership around NYC Pride this year.

Prior to Wildbrain, Minor was at SpinMaster, Mattel/Hit Entertainment and Hasbro, where he managed brand franchises and played a key role in toy development. He will be based at Boat Rocker’s New York office an reports to Kate Schlomann, EVP Brand Management and Content Marketing.

Emmanuelle Cadet has extensive experience across toy and consumer products, having held senior licensing and marketing positions across several companies including Disney, Cartoon Network, Rovio and Tomy. Her most recent role was as Head of Marketing, Flair UK, where she led the marketing department for a portfolio of 30+ toy brands. Cadet will be based at Boat Rocker’s London office and reports to Nicola Herrmann who was recently promoted to VP Brand Management & Licensing.