Booghe celebrates successful opening of first ever physical store

Booghe, a specialist online toy retailer with eight year’s eCommerce experience and a yearly turnover of £10m, has proudly opened its first-ever physical location as it sets its sights on shaking up the world of toy retail.

Walking into Booghe, shoppers will immediately be struck by its colourful, almost abstract design. Atrio Design and FB Holdings have been brought in to bring the store concept to life, with bold colours and uniquely-shaped displays guiding shoppers through the store. Stars and planets on the ceiling are complemented by 3D trees mounted on the walls between shelving units, and selfie zones give kids the opportunity to pose in their favourite section or with their favourite toy. The level of detail and planning that has gone into the creation of the store is plain to see: the aisles are plenty wide enough for wheelchairs or buggies, the shelves are all rounded – no corners for excited kids to bump themselves on – and there’s even a play and climbing area at the back.

Throughout the store, visitors browsed offerings from Little Tikes, Funko, K’Nex, Barbie, Fisher-Price, Heroes of Goo Jit Zu and Top Trumps as well as licensed toys based on properties including Gabby’s Dollhouse, Super Mario, Star Wars, Stranger Things, Spider-Man, Peppa Pig, Minecraft, One Piece and Harry Potter. Games and trading cards from Asmodee UK, Ravensburger, Pokémon and Yu-Gi-Oh! were on display, as well as construction kits from Lego and Mega and collectibles from Ty, Bandai, MGA Entertainment, Jazwares and more. Digital order points throughout the Booghe store give shoppers the ability to browse the retailer’s website and order other products to be delivered to their own homes or to the shop for collection.

Read more: toyworldmag.co.uk/booghe-celebrates-successful-opening-of-first-ever-physical-store/