Brand Licensing Europe: Opening keynote by John Friend

Brand Licensing Europe will kick off with John Friend, Head of Xbox Gaming Consumer Products at Microsoft, as the confirmed keynote speaker for the first day, with the session titled "When Everyone Plays, We All Win: Next Level Consumer Products & Licensing with Xbox" taking place on Tuesday, September 24.

Insight into the video game industry

In this one-on-one conversation with EMEA Head of Global Licensing Group, Ben Roberts, John Friend will explain the dynamics of the video game industry and the endless opportunities brands, licensees and retail partners have to strengthen the connection between beloved game worlds and fans.

Source: www.brandora.de