Brandgenuity to represent Royal Shakespeare Company

Licensing agency Brandgenuity has announced a deal as the exclusive global licensing agency for the Royal Shakespeare Company.

For over 60 years, the RSC at Shakespeare's legendary home in Stratford-upon-Avon has made it their mission to preserve and develop the legacy of William Shakespeare, as well as other classical and modern theaters. They use innovative approaches and technologies to reach both existing fans and new audiences.

The agency will now expand the RSC to categories such as fashion & accessories, lifestyle cooperations, home & textiles, beauty & care, gifts and collectibles & stationery in order to inspire and reach new and old fans alike. 

Source:www.brandora.de