Toy market news

Bratz teams up with streetwear brand GCDS for new line of inclusive dolls and clothing

The Bratz Pack are back, and this time they’re teaming up with GCDS. Bringing a dose of early 2000s glamor and Y2K nostalgia into a modern context, GCDS and MGA Entertainment have created a capsule of Bratz-inspired clothing and accessories. The collection includes two core Bratz characters styled by GCDS in iconic looks from their runway show. The capsule evokes themes of inclusivity and self-expression valued by both Bratz and GCDS.

For the collaboration, GCDS and MGA Entertainment have reimagined two distinct Bratz Collector dolls, Sasha and Yasmin, into GCDS girls, each with their own unique interests, vibes and killer outfits. GCDS X BRATZ also includes a special capsule collection of Ready to Wear and Accessories.

anbmedia.com