Bravado celebrates 60th anniversary of The Beatles first U.S. tour

Universal Music Group's merchandise and brand management company, Bravado, will launch new collections and enter into exciting collaborations to celebrate the 60th anniversary of The Beatles' first U.S. tour. These include the continuation of the partnership with The Beatles alongside Apple Corps.

Licensees celebrating the anniversary include Kith, Mattel, Market, Chaser, Goodie Two Sleeves, Loungefly, Happy Socks, Section 119, State Bicycles, AKILA Eyewear, MEGA Blox, Hot Wheels and more.

Virtual experience

Bravado has also collaborated with sister company Fame House to create a virtual, interactive experience for fans to purchase new and exclusive merchandise while experiencing the band's journey through interactive elements.

Source: www.licensegloba.com