Brio and Transport for London partner on toy train

Transport for London (TfL) and toy brand Brio have teamed up for a special project. Together they will launch a toy train inspired by the London Underground.

As part of the Brio 'Trains of the World' series, the toy is based on the red, white and blue design of the London Underground, makes sounds and lights up as it travels through the red tube tunnel.

Exploring the world of transport

“We are particularly excited for this launch of London Underground-inspired toy train, as TfL’s brand embarks into the children’s toy market,” says Ellen Sankey, brand licensing manager, TfL. “With Brio being one of the world’s leading toy companies, we look forward to bringing our instantly recognizable Underground trains to children across the world, allowing them to play with a little piece of London and its transport network at home.”

Source: www.licenseglobal.com