Build-A-Bear and Hello Kitty team up in Los Angeles for collaborative workshop
Build-A-Bear Workshop and Hello Kitty work together for their first ever Build-A-Bear x Hello Kitty and Friends Workshop at the renowned Westfield Century City in Los Angeles.
One-of-a-kind retail destination
This one-of-a-kind retail destination was designed in collaboration with Sanrio, the global lifestyle brand best known for pop culture icon Hello Kitty, in honor of the beloved character's 50th anniversary this year. The retail-tainment experience celebrates Hello Kitty and Friends characters with exclusive products and gives guests an opportunity to experience the personalized, memorable process for which Build-A-Bear is known. The opening of the Build-A-Bear x Hello Kitty and Friends Workshop, in addition to exclusive new holiday Sanrio designs, reflects the popularity of the Sanrio collection among both adults and children alike. Notably, this opening falls during the same week as World Kindness Day, a day that celebrates friendship, kindness, and inclusivity – the core values that Hello Kitty and Friends represent.
Popularity of the Sanrio collection
The Build-A-Bear x Hello Kitty and Friends Workshop, in addition to exclusive new holiday Sanrio designs available at www.buildabear.com and in participating Workshops, reflects the popularity of the Sanrio collection among both adults and children alike.
Exclusive offerings
The Build-A-Bear x Hello Kitty and Friends Workshop features exclusive offerings inspired by Hello Kitty and her friends, ensuring fans of all ages can enjoy a unique and personalized experience. Guests can look forward to a festive atmosphere with pink aprons, pink and white shopping bags, and customized pink birth certificates for their new plush friends.