Build-A-Bear Workshop: new Senior Vice President, Chief Brand Officer
Build-A-Bear Workshop has announced the appointment of Kim Utlaut as Senior Vice President and Chief Brand Officer. Utlaut most recently served as General Manager of Franchise Leadership at The Coca-Cola Company.
Kim Utlaut joins Build-A-Bear at a time when the company is taking a decisive step toward success after three consecutive record years.
In her new role, Kim's responsibilities include advancing Build-A-Bear's brand and communications strategy, with a focus on strengthening and enhancing the valued relationship between the company and its diverse consumer base, which spans multiple revenue streams and product offerings worldwide.
Reporting directly to Chief Operations Officer, Chris Hurt, Kim is expected to contribute to the company by leveraging her expertise to effectively communicate a variety of offerings, from new product launches to special guest experiences to personalized, memorable moments, all with a brand-appropriate tone.