Toy market news

Build-A-Bear Workshop reports record Q1 earnings as sales spike 95%

Build-A-Bear Workshop kicked off 2021 with a massive, 95.4% sales increase over 2020 and a 10.1% increase over 2019. The mall-based retailer of customizable, “furry friends” dealt with numerous challenges throughout the pandemic due to the closure of its physical stores. Sales in Q1 rose to $89.2 million, up from $45.6 million last year.

The strong growth in Build-A-Bear Workshop’s business is despite continued closures of locations associated with the company’s third-party retail model, which includes partnerships with Carnival Cruise Lines, Great Wolf Lodge Resorts, Landry’s and Beaches Family Resorts that were closed for all or part of the first quarter.

Build-A-Bear Workshop recently hit a milestone as it surpassed more than 200 million furry friends sold since the company first opened its doors in 1997.