Bulldog Licensing inks Care Bears deal
Bulldog Licensing has signed a major new deal for the popular Care Bears franchise in the UK and Benelux.
The deal will see Heathside Trading use designs inspired by the iconic Care Bears rainbow colors and characters. All within the brand's messages of love, care and friendship that resonate with fans around the world.
Focusin on Kidults
The line, which is aimed at the kidult market, will launch in gift stores, toy stores and online in Q4 2024 and go to market with the full range in Q1 2025.
Source: https://www.toysnplaythings.media/bulldog-licensing-announces-care-bears-toy-and-gift-deal/