Burger King France partners with Miraculous Corp’s Miraculous and ZAG’s Ghostforce

Superheroes Miraculous Ladybug and Cat Noir from Miraculous Corp’s globally loved Miraculous franchise, and Myst, Fury, and Krush from ZAG’s fan favorite TV series Ghostforce unite for an October 2024 promotion with Burger King in France.

Starting October 22, 2024, Burger King locations across France  launched a special promotion aimed to engage young fans of the two exciting brands, with each King Jr. meal featuring fun sustainable promotional items. The popular TV series Miraculous™ - Tales of Ladybug and Cat Noir follows Marinette and Adrien, two seemingly ordinary teens with secret identities who become Ladybug and Cat Noir to protect Paris from unexpected villains. Meanwhile, Ghostforce features Liv, Andy, and Mike—three elementary school students who form a secret superhero team to battle ghosts in New York. The two series share a common theme – helping kids learn to believe in themselves and find their true power! A national TV advertising campaign will support the promotion’s launch featuring theMiraculous™ superheroes. 

 Variety of special features

During the promotion, each King Jr. meal will come with a variety of eco-friendly, collectible paper premiums for both Miraculous and Ghostforce, including an exclusive Dobble card game as well as colorful posters, stickers, and meal packaging. Dobble, a simple matching game, is not only fun, but also promotes cognitive development, challenging players to spot and announce matching symbols. Adding to the fun, children can participate in an in-restaurant scavenger hunt, searching for Kwamis, the small magical creatures from Miraculous hidden throughout each location. For each Kwami sticker found, kids can collect a surprise at the counter. Children will also discover Miraculous-themed decorations such as posters, table-top stickers, point-of-sale artwork, menus, and totems for instagrammable moments at the restaurants.

Source: Press Release Miraculous Corp. and ZAG