Cambridge and lululemon enter into co-branding partnership

Curating Cambridge and sportswear company lululemon have teamed up to launch a joint collection in the UK featuring the University of Cambridge logo.

The collection for men and women was launched at the beginning of October at the lululemon store in Cambridge and has received positive feedback. 

There are three print designs to choose from - the University's signature red lion, the University logo and bold Cambridge lettering. 

Community engagement is a key part of the lululemon company ethos, which includes free running clubs and yoga sessions. The University's sports department, Cambridge Sport, has actively supported the collaboration, reinforcing key messages about the benefits of sport for physical and mental wellbeing.

Source: https://www.licensingsource.net/cambridge-gets-active-with-lululemon-co-brand-partnership/