Toy market news

Camp opens seventh store on former Toys R Us site

The US toy retailer, which offers ‘family experiences’, says it plans to double its store count every year

Experiential retailer Camp has opened its seventh store in the previous Toys R Us premises in Paramus, New Jersey, one of the US East Coast’s largest malls.

The company, which aims to reinvent toy retailing, is continuing its expansion push and says the new location in Westfield Garden State Plaza could play a key role in accelerating Camp’s expansion to other parts of the country. The store opens tomorrow (19th October).

toyworldmag.co.uk