CandyRific Announces Licensing Agreement with Haribo

CandyRific has announced a new licensing agreement with Haribo brand to make Haribo-branded novelty candy. The new licensing agreement starts with four novelty candy items: Haribo Bear Candy Fans, Haribo Candy Cases, Haribo Mini Backpacks and Haribo Assorted Fan Display Panels. The items are available now.

“We’re thrilled to be working with Haribo of America, Inc. and its 100-plus-year-old iconic Haribo brand,” says Matt Cameron, national accounts sales director, CandyRific. “We are honored to be selected as a novelty candy partner. They have such fantastic flavors and are so well-known, we are excited the products have hit the shelves.”

All new items come with a 0.4-ounce pack of Haribo Gummy Bears. The Haribo Brand Bear Fans come in two versions, one with the Haribo Bear sculpt and the other with the gummy bear design. The mini backpacks come in two designs, and each has a clip and keyring.

www.snackandbakery.com/articles/111588-candyrific-haribo-confirm-licensing-agreement