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Cepia, Curiosity Ink Media partner for Cats vs. Pickles content and merch

Cats vs. Pickles may not have dialogue, but its potential for branding and merchandising speak volumes

The new partnership between Curiosity Ink Media and Cepia is looking to amplify the YouTube show’s potential with an original series, published content, and a collection of picture, board, and activity books and hitting shelves next year.

The Cats vs. Pickles brand has already released a huge line of collectible, bean-filled plushies, YouTube animated shorts, and an app game to boost awareness. The new partnership aims to develop Cats vs. Pickles into a recurring series with 11-minute installments. Curiosity Ink Media and Cepia will also collaborate to produce a collection of branded books for young fans to enjoy.

Cats vs. Pickles is an animated YouTube shorts series reminiscent of Tom & Jerry. It chronicles the love-hate relationship between cats and pickles. The humorous conflict demonstrates that it’s silly to be afraid of something just because it may be different. Pickle characters, such as Joe Pickle and Hank Pickle, scheme to earn the cats’ friendship to no avail. Kitty characters such as Paw-Purr-Oni and Water-meow-lon don’t acknowledge the pickle pursuit and react with alarm at the attempts.

The Cats vs. Pickles app is free to download on Google Play and the App Store, and the show uploads content regularly on its YouTube channel.