Clare’s plans year-long celebrations for Hello Kitty
Claire's is unleashing a whole new dimension of its partnership with Hello Kitty with a creative campaign, exclusive collection and year-long activations that bring Hello Kitty's legacy to life like never before. Featuring exclusive product drops, in-store celebrations, CGI-centric digital takeovers, social media moments and more, Claire's ambition is to share the messages of friendship, kindness, and self-expression with fans worldwide.
Launching today, the "Hello Kitty, Hello World" campaign creates an immersive celebration honoring the global icon, cementing Claire's as a go-to destination for all things Hello Kitty in her 50th anniversary year.
"Hello Kitty, Hello World" is a surreal and colorful world brought to life by 3D artist Kirill Emelyanov and infused with exclusive Hello Kitty Claire's products to ignite the anniversary celebration. Throughout the year, Claire's will continue to add to the excitement as the one-stop-shop for all things Hello Kitty, celebrating with new moments, product launches and programming.