Click Distribution becomes distribution partner for PMI's Stumble Guys

PMI says the partnership with Click Distribution will enable the company to tap into mass and specialist retailers in the UK and Ireland.

Planning an innovative toyline

PMI Kid's World and Click Distribution have joined forces. The partnership will see Click Distribution become the exclusive distributor for the Stumble Guys Master Toy range in the UK and Ireland. PMI Kids' World recently partnered with the team behind the mega-popular Stumble Guys game to transform the fan-favorite characters into a colorful and innovative toy line.

Stumble Guys- a mega hit

Stumble Guys, is an interactive game from game developer Scopely, which has quickly grown in popularity with tens of millions of players per week around the world. It also has over 45 billion users on channels such as TikTok, YouTube and Discord.

Luke Hillier, CEO of Click Distribution, added: “We are absolutely thrilled and very grateful to be working with Omer and the team at PMI on this incredible brand. We have been tracking Stumble Guys for some time, and the figures really do speak for themselves: it’s the second most downloaded game of 2022, the ninth most downloaded APP and, most recently, one of the top five biggest YouTube videos of the week. Stumble Guys complements our already strong portfolio of gaming properties, and we cannot wait to bring this fantastic IP to market, very soon.”

Source: www.toyworldmag.co.uk