Cloudco Entertainment and Simba Toys release Care Bears Plush collection

Care Bears is making a colorful comeback with a new plush collection from Simba Toys, in partnership with Cloudco Entertainment, the brand owner of Care Bears. With a strong emotional connection across generations, Care Bears continues to inspire positivity and joy, especially in uncertain times.

Spreading happiness

The new plush collection features fan-favorite characters, including Cheer Bear, Grumpy Bear, and Funshine Bear, each bringing their signature personalities and uplifting messages to life.

Cheer Bear is always ready to spread happiness and see the bright side of life, using her energy and encouragement to lift others up. Grumpy Bear may be a bit of a grouch, but he reminds us that it’s okay to have off days and that we are still loved no matter what. Funshine Bear is full of playfulness and humor, always working to make sure everyone is having fun and enjoying life. Additional characters in the collection include Share Bear, Good Luck Bear, Togetherness Bear, and Flower Power Bear, each designed in super-soft plush with their signature belly badges. The range offers a variety of sizes, including a 60 cm plush for a standout gift and 23 cm and 35 cm plush for collectors and fans of all ages.

Driven by the kidult trend

The Care Bears brand continues to grow, driven by the kidult trend, where adults rediscover the icons of their childhood through collectibles, plush, and accessories. Whether as a nostalgic keepsake or a thoughtful gift, Care Bears remains a cherished brand for fans across generations.

 "The love for Care Bears spans generations, and this latest plush collection highlights their timeless appeal," added Charlotte Payne, VP, International Licensing at Cloudco Entertainment. "As fans embrace nostalgia and the joy of collecting, we’re excited to see the brand thrive and bring comfort, happiness, and a little bit of magic to everyday life."

 The Care Bears plush collection from Simba Toys will be available at leading retailers and online this spring. Pricing will vary based on size, starting at approximately €10.

Source: Press Release Simba Toys