Comic store market shares for Q4 2023

Image Comics was one of the fourth quarter winners, up 9.8% to 12%.

Also BOOM! Studios, Dark Horse Comics and VIZ Media saw increases. Whereas Marvel Comics, DC Comics and IDW Publishing lost market share in the fourth quarter of 2023 compared to the third quarter.

At Marvel Comics, market share fell from 37.8% in the third quarter to 36.0% in the fourth quarter. DC Comics also fell from 24.9% to 23.3% over the same period. IDW Publishing's share fell from 5.0% to 4.1%.

These market share percentages are based on sales recorded by the ComicHub point-of-sale system at stores selling American comics and graphic novels around the world.

Source: www.idv2.com