Compact overview and ideal market entry point: national pavilions at the Spielwarenmesse

The International Pavilions at the Spielwarenmesse are the full-service package for new attendees and experienced exhibitors at the fair. They offer participants the opportunity to present their businesses and products in a compact way at the world’s leading fair for the toy sector. A total of 13 countries will be on display at different stands from 30 January to 3 February 2024 at the Nuremberg exhibition centre.  

Ukraine joins second year in a row

The pavilions have a long tradition. Many countries have been represented for a number of years with a shared stand at the Spielwarenmesse. In total, over 250 businesses will be presenting themselves over a total area of some 4600 m². The Best of China pavilion has the highest proportion of these, followed by Hong Kong and the United Kingdom. Ukraine is on the programme for the second year in a row.  

Overview of participating countries

• Australia                    Hall 12.0 

• China                         Hall 11.0  

• France                       Hall 12.0  

• Georgia                      Hall 3  

• Hong Kong                 Halls 12.0 and 4A 

• India                           Hall 11.0  

• Japan                         Hall 6  

• Spain                          Foyer NCC West  

• Taiwan                        Hall 11.0  

• Thailand                     Hall 11.0  

• UK                              Hall 12.0  

• Ukraine                      Hall 3  

• USA                           Hall 12.0 

Support and the usual services 

Those taking part in the national pavilions receive skilled support for their appearance from the Spielwarenmesse team. The all-inclusive package includes a prepared stand with all basic equipment and extends from initial planning all the way through to on-site support. The pavilions thus represent the ideal framework for a market entry or for expanding pre-existing business relationships. 

Source: www.spielwarenmesse-eg.de