Crayola and U.S. womens’ soccer team start collaboration

Crayola is sparking creativity and team spirit through a multi-faceted, national campaign to celebrate and support the U.S. Women's Team.

To do so, Crayola, FOX Sports and U.S. Soccer have partnered to launch the "Art of Soccer." The campaign includes both the 2022 men's tournament and the women's tournament, which is currently underway. 

Creativity in the game, tactics, team spirit, self-confidence-all attributes that play a major role in soccer.  

The Art of Soccer aims to motivate children and their families across the country to cheer on the women's team and support them on their journey by participating in a range of activities and events and letting their creativity run wild. 

The „Art of Soccer“ activities comprise free coloring pages as download, special events throughout the U.S.  and also virtual events. An overview of all actions and possibilities can be found at Crayola.com/Soccer. 

As part of the campaign last year, four artists were commissioned to design custom soccer balls inspired by the core values of U.S. Soccer: 

Integrity, Commitment, Teamwork and Respect. The "Teamwork" ball was selected for production and is now available for sale exclusively on Amazon. 

A share of the profits will go to U.S. Soccer's promotion of soccer at all levels.

Source: www.licensingmagazine.com