Crayola Studios and Hallmark announce expansion of Rainbow Brite

Crayola Studios and Hallmark are working together to bring Rainbow Brite to a new audience of children. The values and elements of the popular brand are to be communicated to a wide audience via a feature film and a television series. The combined expertise of the two companies will give Rainbow Brite a new facet in the 21st century and inspire the next generation of fans to make the world a more loving, colorful and hopeful place.

Implementation is in progress

The ambitious plans are already in the works. Renowned producers Neal H. Moritz and Toby Ascher are working on a new feature film. Cake will also be involved in the development of a contemporary series. The revamped series is set in a magical world and emphasizes themes of friendship, teamwork and the power of color and optimism to overcome darkness and negativity.

Source: licensing.biz/crayola-studios-and-hallmark-announce-expansion-of-rainbow-brite/