Crunchyroll unveiled new brand identity

Anime specialist Crunchyroll has unveiled a new brand identity. The new look and sound of Crunchyroll is designed to reflect the joy that anime brings to fans around the world, focusing on an ethos of fun and celebration. 

New logo, new design 

• A modernized logo with a balanced eye symbol and revamped watermark.
• A new font set called Crunchyroll Atyp, blending classic and modern elements for improved readability.
• A vibrant color system featuring orange, black, white and taupe.
• The new glyph system–over 139 anime and manga-inspired characters, adding depth and personality.
• A new seven-second audio-visual mnemonic to capture the immersive Crunchyroll experience with anime-inspired sound design and playful elements.
• Collaborations with Japanese artists on new textures and patterns to further enhance the brand’s authenticity and immersive storytelling.

Source: www.crunchyroll.com