Toy market news

Dan Dee’s Animal Adventure renews licensing partnership for Character Arts’ Rudolph

Dan Dee International and its affiliate, Animal Adventure, have renewed their global licensing agreement with Character Arts, licensor of Rudolph the Red-Nosed Reindeer and other characters from the classic Rudolph television special.

Dan Dee and Animal Adventure are known for offering plush, pet products, baby products, home decor, and seasonal products. The company’s relationship with Character Arts has lasted for more than a decade, starting back in 2009.