Toy market news

Daniel Tiger’s Neighborhood welcomes new licensees for fall and beyond

The popular characters from Daniel Tiger’s Neighborhood will get a new consumer products push as the show heads into its sixth season on PBS Kids.

Fred Rogers Productions and 9 Story Brands inked a new round of licensing deals that will spawn new products from existing partners alongside fresh offerings in new categories from new licensees.

New licensees include AutoBrush (oral care), Noshi (organic food paint), and Storypod (interactive storytelling). Existing partners with new products on the way include Cottage Door Press (activity books), Jakks Pacific (back to school plush), Mighty Mojo Toys (floor puzzles, swimwear, party-in-a-box, and more), and Simon & Schuster Children’s Publishing (books).

Heading into the back-to-school season, PBS and General Mills entered into a partnership agreement that sees characters from the Neighborhood of Make-Believe making appearances on specially marked packages of Yoplait yogurt.