dearcloud launches Moomin skincare line in the US

The Korean beauty brand dearcloud enters into a collaboration with the Moomins from Finland. The collaboration of the popular K-Beaty brand includes skincare and wellness products, as well as Beaty accessories, with the popular Moomin characters.

Available in stores

The collaboration has been officially available in stores and online since December 12. With this, dearcloud is preparing for the 80th anniversary of Moomin next year with new merchandising and retail partnerships in the United States. 

Bringing the brand to life

“As we stay focused on bringing the Moomin brand to life through cross-category partnerships in the U.S., this new venture with dearcloud allows us to enter the world of beauty and extend the reach of Moomin’s characters to new and existing audiences,” says Christina Nix-Lynch, Senior Director of Licensing, King Features. “We are eager to get these delightful new products into the hands of Moomin fans, so that everyone can bring home the coziness of Moominhouse this holiday season.”

Source: https://rightsandbrands.com/news/k-beauty-brand-dearcloud-launches-moomin-skincare-line-in-the-us