Deichmann launched Bluey Footwear collection across Europe

Deichmann launched a Bluey collection for children for SS25. Inspired by the internationally successful animated TV series, the collection includes sneakers, sandals, slippers, backpacks, bags, purses and luggage. The Bluey products from DEICHMANN have been available in stores and online in Germany, the UK and 25 European countries, including Spain and Poland, since March 31.

Families will fall in love

“We are delighted to have secured DEICHMANN as a pan European footwear partner for Bluey. The popularity of Bluey in Europe continues to go from strength to strength and we are confident that families will fall in love with DEICHMANN’s new Bluey range,” said Nicola Daglish, EMEA Licensing Manager, BBC Studios.

Source: retailtimes.co.uk/deichmann-unveils-new-footwear-collection-for-tv-sensation-bluey/