Disney reveals new multi-year campaign: Create Your World’
Disney announced today a multi-year campaign called “Create Your World,” which will feature theatrical and streaming content, Disney Parks experiences, new music cover releases, consumer products, and more to encourage fans of all ages, everywhere, to discover their own brand of Princess magic that lies within them. Through the stories of beloved Disney Princess characters and their iconic adventures, “Create Your World” celebrates that every girl can go beyond dreaming big, to doing big things.
Multi-faceted campaign
“Create Your World” is a multi-faceted campaign about giving girls today the opportunity and tools to use their imaginations, try new things, and believe in themselves while not forgetting the fun and magic that Disney Princesses bring to every part of life. Kicking off the campaign is a new brand spot released today called “The Magic Within.” This spot encourages girls and parents alike to be inspired by the limitless possibilities of their imagination and¾like their favorite Princess character¾go out into the world and shape their own reality. Through the eyes of a girl, discover how Princess stories inspire and empower her to find her inner magic and create her world as she sees it. Fans can enjoy this new content on YouTube, as well as across The Walt Disney Company’s global owned and operated channels.
Reimagining timeless Disney Princess songs
In addition to the brand spot, Disney announced an ongoing collaboration with musical artists in a variety of genres to reimagine timeless Disney Princess songs. This modern rendition of a beloved track celebrates the 15th anniversary of the fan-favorite film The Princess and the Frog (2009) and will be available across all music streaming platforms on August 9, 2024. Additional covers of classic Princess songs will be released throughout the campaign. While waiting for new songs to release, fans can enjoy a curated Disney Princess playlist throughout the month of August on their favorite music streaming platform.
Celebrating anniversaries
This campaign will celebrate the milestone anniversaries of cherished films such as Cinderella (1950), The Little Mermaid (1989), Pocahontas (1995), and more, as these stories continue to inspire and entertain generations of fans as a part of their enduring storytelling legacy. To reminisce on favorite Princess tales, fans can enjoy the entire Disney Princess library on Disney+. And, to continue the stories of these enchanting Disney Princesses, this campaign will also provide an opportunity for fans to enjoy new upcoming content from Disney Entertainment at home and on the big screen
As there is so much more to see and to learn about the campaign, we recommend clicking through the link in the source description.
Source: www.thewaltdisneycompany.com