Dr. Seuss and WildBrain CPLG: new representation agreement in Asia-Pacific
Dr. Seuss Enterprises, in collaboration with WildBrain CPLG, is turning the holiday season green again with new multi-territory deals for Dr. Seuss’s iconic property How the Grinch Stole Christmas! Dr. Seuss Enterprises is also expanding its partnership with WildBrain CPLG to represent its beloved brands in Asia-Pacific (APAC), including How the Grinch Stole Christmas!, The Cat in the Hat and Oh, The Places You’ll Go!, building on WildBrain CPLG’s existing representation of Dr. Seuss properties in UK and Europe.
Iconic Grinchmas
Pau Pascual, SVP Commercial, Europe, the UK and Americas, WildBrain CPLG, said: “Green is the colour of this holiday season, as the iconic Grinch continues to steal the show across the UK, Europe and beyond. We’re seeing more licensees come onboard every year as well as key retail partners such as Primark launching even bigger cross-category collections. As we continue to grow the presence of all the beloved Dr. Seuss properties, we’re excited to expand our long-standing relationship to start bringing new consumer products to fans in Asia-Pacific.”
Love for the Grinch grows in UK, Europe and beyond
Set to be the biggest ‘Grinchmas’ yet, a global collaboration with lifestyle and fashion brand Kith sees the Grinch take centre stage in its annual ‘Kithmas’ campaign. With a standout collection of apparel and accessories launched worldwide, this playful partnership brings ‘Kithmas’ and ‘Grinchmas’ together in a unique way for fans. The Grinch is also stealing the Christmas limelight at McDonalds in the UK, Italy and Canada this holiday season with the iconic character featuring in Happy Meals with a bespoke Grinch™ toy or the special edition “Twelve Days of Grinchmas” book.
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