Dr. Seuss Enterprises launches Always-On Dr. Seuss YouTube Channel
The Channel, Created with Support from Little Dot Studios, will Expand the Dr. Seuss IP’s Presence Within the Digital Landscape and Offer Engaging New Content to Families and Educators.
Dr. Seuss Enterprises has partnered with award-winning content studio and digital media network Little Dot Studios, to expand the Dr. Seuss IP within the digital landscape and specifically establish Dr. Seuss as a premier YouTube destination. Dr. Seuss Enterprises is building the presence of the beloved IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations where they are discovering and consuming new content online.
Broad programme
The new channel already has a full slate of always-on original programming produced by Little Dot Studios, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marks the very first launch from the recently announced Dr. Seuss Babies brand. The Lorax’s Nature Club and The Cat in The Hat’s Quirky Quiz formats will explore the world around us, while the drawing series Draw Your Dream Pet will celebrate creativity and imagination. The channel will also feature Spanish-language content for bilingual and Spanish-speaking households. With new episodes rolling out regularly on the channel, there will always be something fun and enriching for families to tune into.
Source: blog.littledotstudios.com/en-gb/news-views/dr-seuss-youtube-channel