Toy market news

Entertainment Earth partners with IVEST Consumer Partners, Equity Group Investments

A pair of private equity groups have taken a stake in one of the leading digital retailers in the toy and collectibles space

IVEST Consumer Partners (IVEST) and Sam Zell’s Equity Group Investments (EGI) have made a strategic investment in Entertainment Earth. While terms of the deal were not disclosed, Entertainment Earth’s senior management team will continue to lead the business and retain a significant ownership stake in the company as the new investment fuels growth.

Entertainment Earth was founded in 1996 by brothers Aaron and Jason Labowitz, initially inspired by Hasbro‘s relaunch of the Kenner Star Wars brand. In the age of dial-up internet, Entertainment Earth began selling toys online before Walmart, Target, Amazon, and Toys “R” Us.

Over the past 26 years, the company has expanded to become a retailer of toys and licensed collectibles across dozens of categories, including action figures, statues, prop replicas, clothing and accessories, and more. The company also creates and sources its own exclusive products, and functions as a wholesale distributor to clients including Target and FYE, among others.

In addition to its digital storefront, Entertainment Earth is a major fixture at live events on both coasts, including Comic-Con International: San Diego (SDCC) and New York Comic Con (NYCC).