Toy market news

EOLO Toys and Panini on board for new animated series and app game SuperMasked


EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked.

A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, SuperMasked is an animated superhero saga that teaches kids that they don’t need to be perfect to be a hero. The animated comedy will become the focus of its own app game this autumn.

Multiple licensing partners have already been tapped for the new IP, including Panini and EOLO Toys who will each launch ‘very unique and exclusive lines’ in the coming months.

Maya Studio has made a name for itself in the entertainment and licensing space through the success of its Catrinas Underworld brand, a playful adaptation of the Mexican skulls art and style. The brand has enjoyed vast success in licensing with products spanning books and bags to collectable dolls, costumes and more.

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