Toy market news

eOne welcomes Ruedilyn Cox to oversee new brand Kiya

Kiya is the latest pre-school IP for eOne with a new series set to launch in multiple markets globally in 2023

Entertainment One (eOne), Hasbro’s entertainment studio, has announced the appointment of Ruedilyn Cox as VP Global Franchise Strategy & Management for Kiya, effective immediately. Ruedilyn will be based in London and report to Esra Cafer, senior vice president, Global Brand Management, Family Brands at eOne.

Last year, eOne greenlit Kiya, a new series for pre-schoolers set to launch in multiple markets globally in 2023. The series is about a young superhero and her two best friends, which will debut with 52 x 11-minute episodes across linear and digital broadcast platforms including Disney Jr. and Disney + globally and France Télévisions. Kiya’s world features a diverse cast of characters inspired by the varied landscape, natural beauty and culture of Southern Africa.

In her new role, Ruedilyn will be responsible for driving long-term franchise and content strategy and vision for growth of Kiya across Hasbro’s blueprint globally.

Prior to joining Hasbro, Ruedilyn was the head of Marketing at Acamar Films where she was globally responsible for franchise development and marketing communications of the pre-school animated series Bing and its many touchpoints including cinema releases, apps and consumer products.