Fabacus, Call of Duty and Asda join forces again

Following the success of last year's collaboration and subsequent digital activation, Fabacus is once again teaming up with Call of Duty, Asda and Fashion UK to celebrate the release of Call of Duty: Modern Warfare III.

Exclusive content

As part of the campaign, consumers will be offered bespoke digital content from the game with the purchase of clothing available exclusively from Asda in the UK.

Hidden QR codes

The campaign made waves last year as Call of Duty fans from around the world scrambled to get their hands on rare in-game content as part of the 2022 campaign. This year, fans can unlock a weapon tag in Modern Warfare III by using the hidden QR codes in the products.

Source: www.fabacus.com