Fabacus partners with Paramount

Technology company, Fabacus, today announced a new global partnership with entertainment powerhouse, Paramount. This strategic collaboration will enhance Paramount’s licensing program by leveraging Fabacus’ cutting-edge technology, to create a comprehensive, digital product catalogue of all licensed products.

The digital catalogue data aims to drive sales growth across Paramount’s extensive range of IPs through enhancing brand protection, improving online discoverability, and identifying new retail opportunities for licensee partners through enhanced retail insights and analytics. In addition, the data will act as a foundation for environmental compliance for emerging EU product related sustainability regulations.

The rollout of the partnership will begin across EMEA markets, with plans to expand the digital innovation globally, streamlining licensing operations across Paramount’s worldwide portfolio.

Source: www.fabacus.com