Fabula Toys and SL Benfica FC unveil partnership

Fabula Toys and the prestigious Portuguese soccer club SL Benfica have signed a license agreement. In collaboration, the two companies have launched the Champions Express, a pop-up tent based on the team's popular club bus. This is a reinterpretation of Fabula's hugely popular Wheels on the Bus pop-up tent.

According to Nazeen Yasin, Director of Fabula Toys, the collaboration gives a taste of what is possible in licensed toys within sports.

Global rights and future plans

Under the terms of the agreement, Fabula Toys has the global rights to design, manufacture and distribute the SL Benfica toy and is working to secure further license agreements with other leading soccer clubs to expand its portfolio of soccer toys.

Source:  www.bnnbreaking.com