Fanatics and Dazn partner for integrated sports fan experience

DAZN Group and Fanatics, have entered into a long-term strategic partnership. 

The vision of the two companies will ensure a unique integrated e-commerce experience for DAZN customers.

By Q3 2023, Fanatics will enable the rapidly growing customer base of over 60 million sports fans on the DAZN platform to purchase an extensive range of products, 

including licensed team merchandise and sports apparel, directly through the DAZN app, regardless of where they are in the world. 

Peronalised shopping

Within a year, the second phase of the integration will include a store that will be even more deeply embedded in the DAZN experience. 

Tailored to the individual user, there will be personalized content within the DAZN journey, linked to the user's profile, favorite teams and players, and available for purchase with just one click.

Emerging markets

Fanatics' wide-ranging product assortment and global and expanding presence, including current efforts to strengthen markets in Italy and Latin America, 

as well as its growing presence in Australia and Asia, will help ensure that every DAZN customer, regardless of location, has access to the latest releases and the most relevant products.

"Fanatics and DAZN share similar long-term goals, and this is a great beginning of a long-term partnership. 

Having an integrated online store where fans can buy their team’s official merchandise and sportswear is part of the overall fan experience – it's an essential expression of support and fan culture to millions.", said DAZN Group CEO Shay Segev.

Source: www.dazn.com