Fanattik and Hasbro extend partnership

Pop culture brand Fanattik and Hasbro have extended and expanded their licensing partnership. Following on from the original three-year license, under which they supplied retailers across Europe and North America with collectibles from Dungeons & Dragons and Magic The Gathering, this new multi-year, multi-territory extension also includes Transformers, which celebrates its 40th anniversary in 2024.

Anthony Marks, M.D, Fanattik said: “Dungeons & Dragons has grown to become one of the best performing titles in the Fanattik portfolio and with the 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow.“

Source: www.gamespress.com