Fendi launches Chupa Cups holder

The luxury brand Fendi presented an extraordinary Lollipop Holder at Milan Fashion Week, which was developed in collaboration with Perfetti Van Melle and the Chupa Chups brand.

Special accessoire

The Lollipop Holder can be used either as a pendant on a Fendi bag or as a necklace. The pendant made its debut during Milan Fashion Week and will be launched this fall with the fall/winter collection

As part of the collaboration, a limited edition of Chupa Chups with the logos of both partners will also be launched. The specially made lollipops are included with every purchase of the Fendi x Chupa Chups Holder.

“I couldn’t be more excited that Fendi, the trailblazing Italian fashion powerhouse, has brought their fashion-forward flair to the creation of the premium Chupa Chups Holder,” commented Marta Ballesteros, global licensing manager at Perfetti Van Melle. “They flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness. Without a doubt, the sweetest and most luxurious accessory of the season.”

Source: www.brandsuntapped.com