Toy market news

Ferly appoints United Smile as master toy licensee for Momolu & Friends franchise

Ferly, the Finnish animation, publishing, and licensing studio, has appointed United Smile as the master toy licensee for Momolu & Friends, a property developed and co-produced by Yellow Animation, Atmosphere Media and DGA.

Launched in 2020 and led by Josue Rosenzweig, former joint venture partner and executive at Hasbro, United Smile is a new boutique toy company with a strong network of distributors around the world as well as strong connections in China. United Smile launched its first toy line with True and the Rainbow Kingdom in 2021.

The partnership will see United Smile serve as the master toy company and work with the creators to create a product line including plush toys, arts and crafts sets, figures and play sets based on the Momolu & Friends brand. The toys will be launched with leading distributors around the world in 2023.