Toy market news

Finalists announced for Toy of the Year Awards

Wow! Stuff’s Jurassic World Real FX Baby Blue is among the finalists at the TOTY Awards run by the Toy Association

The finalists – all 122 of them – have been announced for this September’s Toy of the Year (TOTY) Awards.

The finalists, across 17 categories, were selected by a panel of judges comprising play experts, journalists, academics, retailers and other toy experts, and now it’s up to the voters to determine the winners.

Everyone is invited to visit to vote for their favourites in each category, with voting closing on 2nd September. Category winners will be announced at the TOTY Awards on 20th September at the Dallas Market Center, on the opening day of The Toy Association’s 2023 Preview & 2022 Holiday Market.

The overall Toy of the Year and People’s Choice award winners will be announced on 21st November, 2022. Voting for the People’s Choice Award, decided by online consumer votes, will remain open until 11th November, 2022. The Toy of the Year will be determined by a panel of expert judges.

The TOTY Awards are a key fundraiser for TTF to support its year-round philanthropic work and all event proceeds (including TOTY nomination fees) benefit its initiatives, including the Children’s Hospital Play Grants programme to bring the healing power of play to children in hospital settings.