Finalists revealed for the „What Kids Love Award“
The 'What Kids Love' award, developed by The Insights Family in collaboration with Max Publishing, honours the brands that have won the hearts of UK kids aged 3 to 12 over the past year. This award, the sole consumer accolade at The Licensing Awards, recognises brands with the highest purchase intent related to kid's favourite characters, based on comprehensive data from The Insights Family.
Focus on what kids love
Gathering insights from The Insights Family's engagement with over half a million kids and parents annually, they surveyed kids on their favourite video games, TV shows, movies, and YouTubers, evaluating their purchase behaviour and intent to purchase across a range of product categories including toys, clothing, books, magazines/comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware and greeting cards.
Partnership with The Licensing Awards
“We’re thrilled to continue our partnership with The Licensing Awards for the third year running,” commented Tom Williams, CEO at The Insights Family. “The What Kids Love Award is all about celebrating the amazing content that resonates with young audiences and recognising the brilliant brand owners behind those properties. A huge congratulations to the 12 finalists – I look forward to announcing the winner at what is shaping up to be a fantastic event.”
The winner will be announced during The Licensing Awards 2024 ceremony, taking place on Tuesday, 10th September, at Grosvenor House Hotel in London.
For the list of finalists and more insights into what kids love, follow the link in the source description