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Finding the sweet spot to get gaming influencer marketing right

Want to advertise in the gaming space? Here's what you need to know

The gaming universe is thriving. Consumers of all ages and backgrounds have shown their willingness to invest money in gaming. They're also putting in hefty amounts of time, as both active participants and consumers. In 2021 alone, gaming enthusiasts clocked more than 100 billion hours watching YouTube gaming.

Did you catch that? I didn't say "playing." They're watching others stream their gaming exploits — talk about a captive audience.

With this growing crowd of gaming enthusiasts in mind, there's a golden opportunity for brands to jump in with influencer marketing partnerships. There's also a right and a wrong way to do it. Here's how brands can get it right and cement loyal customer relationships through influencer partnerships in the gaming world.